Cafe Vita Branding

Project Deliverables:

  • Instore material
    Café logo and branding. Food menus, Drinks menus and kids menus. Kids party materials including place mats, party hats and party bags. POS marketing including sales counter marketing, fridge graphics, seasonal offer marketing,  on table marketing, branded cups, branded napkins plus indoor and outdoor signage.

  • Outreach material:
    Prosecco bike, coffee and cake van.

Project Details:

Parkwood Leisure run Council run leisure facilities up and down the country, from Penzance to Inverness via Cardiff and North, South, East and West London. Cafe Vita is the eatery in these leisure centres and numbering nearly as many outlets as Cafe Rouge.

I have worked closely with Mat De’ath for over 10 years from his appointment as Head Chef to becoming Executive Chef and running the whole brand. Year on year we have updated the branding, created new in store marketing and explored different avenues to take the brand.

We’ve enjoyed the fresh air at outdoor events with a branded retro Citron HY van built around a outdoor gazebo, Prosecco delivering retro styllrd bikes and the infamous Rufford Hall Country Hall coffee and cake van.

We have also created sister brands at the Rufford Hall Country Park near Nottingham and the Coffee & brand for the more younger more hipster clientele of some of the cooler gyms run by Parkwood Leisure

Feel free to contact me about any ideas or projects you have coming up.

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