SEO website design adds another discipline to the build process. These days all sites should be created with SEO in mind and with SEO considered with the content. The client was a new SEO and digital company so all the t’s needed crossing and i’s dotting. Meticulous attention was paid to each and every pages SEO content rating. Careful crafting of the SEO titles and taglines making sure they contained the pages focus keyphrase to help the site perform as well as possible in Goggle SERPS. A favourable focus keyphrase density is also needed through the content to keep Google happy. All this plus writing in an active tone of voice and keeping sentences concise is just another part of the process.